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Converse's First String Collection focuses on original silhouettes, modern design, premium construction, high-level distribution and occasional collaborations with originals in art, design, fashion and culture. The shoes pass Aloha Rag buyer Tatsugo Yoda's strict quality standards, and the distribution of this collection is kept tight. Plain and simple this is still the American heritage brand (founded in 1908) that was embraced by such cultural icons as James Dean and Kurt Cobain, but reinvigorated with a new fire, surpassing the current boundaries of design, fashion and technology.