DITA
The story of Dita Eyewear is a story of life-long friends Jeff Solorio and John Juniper. Jeff and John have been friends since grade school and share a common passion for photography and design. Together they were inspired to capture their passions not just on film but in eyewear as well, thus creating the first collection of Dita frames in 1996. With their natural affinity for design, they came up with a plan to introduce stylish eyewear inspired by vintage frames from the '50s throughout the '80s. Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Dita's logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to compliment the features of the wearer and contribute to their overall style.
The story of Dita Eyewear is a story of life-long friends Jeff Solorio and John Juniper. Jeff and John have been friends since grade school and share a common passion for photography and design. Together they were inspired to capture their passions not just on film but in eyewear as well, thus creating the first collection of Dita frames in 1996. With their natural affinity for design, they came up with a plan to introduce stylish eyewear inspired by vintage frames from the '50s throughout the '80s. Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Dita's logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to compliment the features of the wearer and contribute to their overall style.
