Lucien Pellat-Finet has been freelancing in the fashion industry for years, and dreamed of a day when he would own his own store. His step into the fashion world started one day when browsing an artisan's window in southern France while gazing at a cashmere sweater hung in the display. This event was the spark that set off the fire of a creative explosion that has been the bane of high-ranking, discriminating fashion-addicts worldwide. He launched his first luxury street wear collection in 1994; a set of ten cashmere four ply knit sweaters. He presented his collections to the best luxury boutiques in New York , and resulted in an order totalling 400 pieces. This success established his reputation as the "King of Cashmere" by the American press. Fashion enthusiasts were drawn to the super high-quality materials used, as well as the unique (intarsia) design symbols that have become his most visible trademark.