SATURDAYS
In 2009, owners Morgan Collett, Josh Rosen and Colin Tunstall launched an innovative store to suit a lifestyle occupied with surfing, living and working in New York City. Saturdays, both the store and the brand, was built out of a need for a surf shop that spoke to the New York surfer. The three of them have a long history in the fashion industry but in different fields. Morgan grew up working in the surf industry, Josh was in the snowboard industry in Seattle, and Colin is an art director that has worked for New York Magazine, GQ and Esquire. They combine their knowledge and experience gained throughout their careers to create clothing that they themselves want to wear. The result is garments that are well made for all sorts of customers, from the hardcore surfer to the high-end fashion crowd.