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CARVEN
Since its creation in 1945, the Carven fashion house has promoted a particularly democratic vision of fashion. A woman who was free and unshackled by convention, Madame Carven entered the rarefied world of 1940’s haute couture as a complete novice, bringing with her a freshness and spontaneity of style that resembled the daily lives of women of the time. She was the first to offer accessible luxury and to capture the spirit of the moment through her simple and refined designs, inspired by Parisian chic where style took precedence over ostentation. In 2009, Guillaume Henry was appointed creative director of the house after learning about couture through working at Givenchy and Paule Ka. He tried to forget about the archives and instead looked for inspiration from real, non-fashion females, and focused on their essence to modify the brand’s aesthetic for today’s woman.