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2K is for people who are bored with the market and merchandise that has been controlled by mega mass-marketing brands. They have become determined to introduce the best and most unique artworks and artists to the global youth culture network through t-shirts that they recognize as one of the most informative mediums. In the early 90's, fashion boutiques in Japan began to carry many museum and popular art design t-shirts. They thought they could compliment this trend by researching museums throughout the world but found only "One Size Fits All" kind of garments. It was becoming more difficult to find contemporary cutting edge |
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designs which brought them to start working with a variety of "new" artists and design sources to produce 2K's own art and sub-culture image t-shirt line. They carefully and seriously research garments, fabrics, cuts, and details to customize their merchandise. Now 2K can be found not only in Japan, but North America and Europe as well.
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2K men
2K women |
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3.1 Phillip Lim: Phillip Lim started his own collection “3.1 Phillip Lim” with business partner Wen Zhou in the Fall of 2005. The first collection was distributed worldwide in 15 different countries. In 2006, his collection was selected to open the world famous New York Fashion Week. He received the Rising Star Award For Women's Apparel by the Fashion Group International. While working for the brand "Development", Mr. Lim perfected design traits such as style, simplicity, individualism and integrated all of them into his collection. His collection is well balanced and easy to wear with his silhouette, attention to detail and materials. He incorporates |
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femininity into his women's garments which can be worn casually. The 3.1 Phillip Lim collection reflects his love of NY and the needs of the the fashion forward who live in the wonderful city. With his new found success, Phillip was inspired to create a men's collection which is new for 2007.
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3.1 PHILLIP LIM men
3.1 PHILLIP LIM women |
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5+1_Annapurna: The history of Italy’s finest cashmere knitwear is also the story of Annapurna S.p.A. in Prato. Since its foundation in 1978, the company whose name reminds us of a place in the Himalayan mountains, has been benefiting from an exceptionally favorable blend of knowledge and skill. Annapurna S.p.A. owes its impressive growth and leading position in the high-grade cashmere trade to the intuition of Mrs. Aida Barni. She is one of those enterprising women who have committed themselves, and their name, solely to the philosophy and achievement of top quality. Primarily, Annapurna’s production uses only double-threaded worsted cashmere imported |
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from the Himalayas that is extremely and subtly twisted to create a softer, more resistant and more elastic yarn than conventional single-threaded cashmere. Use of the topmost cashmere, unique design and wide color palette has earned Annapurna a reputation for luxurious Italian knitwear. 5+1 Annapurna is a new line presented by Annapurna S.p.A. We look forward to what this promising brand will unveil.
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5+1_ANNAPURNA men
5+1_ANNAPURNA women |
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Alexander Wang: As a Native Californian, Alexander Wang was born and raised in San Francisco and has a Chinese-American family heritage. At the age of 18, he moved to New York CIty where he attended Parson's Design School and partook in a variety of internships. By his sophomore year, Alex was already designing the first collection of his label Alexander Wang, which was predominately knits. He launched his full women's collection in 2007, selling internationally to over 150 boutiques and retail stores. He now resides in New York City's Lower Eastside, where there is never a shortage of inspiration in music, life, reality and culture. In 2008, Alex was recognized by |
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the fashion industry with the Ecco Domani Emerging Designer Award, and with a nomination for the 2008 CFDA Swarovski Womens Wear Designer of the Year Award. Most recently, he was chosen as one of the ten finalists for the Vogue/CFDA Fashion Fund Award.
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ALEXANDER WANG women |
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Alexander Yamaguchi: was born in Kagurazaka, Tokyo. At age 10, he started customizing vintage denims with his mother’s sewing machine. When he visited the U.S. years later to surf, he was captivated by Los Angeles and decided to relocate. Alexander launched Alex B, the forerunner of Alexander Yamaguchi, in 2001. Since 2005, he has been introducing his collections in New York and Paris. Receiving favorable recognitions for silkscreen prints by hand and cut-and-sewns with established unique cutting, his lines are carried at select shops and high-end department stores in the U.S. and Europe. Appreciating vintage clothes, |
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Alexander designs clothes from his unique perspective, focusing on silhouettes and wear comfort. Through travel, Alexander is also inspired by cultures, arts and architecture and is integrating these various elements into his designs.
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ALEXANDER YAMAGUCHI men |
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Alexandra Neel is one of the fastest growing high-end shoe businesses in France. A former ballerina of 15 years, Alexandra has turned her fascination of the foot of a dancer to the foot of the versatile, fashion-forward woman. In 1998, Alexandra began designing shoes at Celine, under the care of Michael Kors. She then moved on to spend two years at Balenciaga with Nicolas Guesghiere and one year at Nina Ricci. In 2001, Alexandra debuted her first eponymous line of footwear and was able to immediately establish her signature look with the “corseted shoe,” a reflection of her love for refined lingerie. Intricate detail, feminine silhouettes and materials of the highest |
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quality guide Alexandra. Her designs are delicate, luxurious, and undeniably sexy all at the same time. Alexandra Neel shoes are one of the leaders of up-to-date fashion designs, as demonstrated by the number of high profile personalities in the world of film, fashion and music who wear the collection, including Madonna, Halle Berry, Debra Messing, Naomi Watts and Salma Hayek, among others.
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ALEXANDRA NEEL women |
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Ann Demeulemeester: was born in 1959 in Kortrijk, Belgium. She studied fashion design at the Royal Academy of Fine Arts and graduated in 1981. A year after she graduated, she won the prestigious Gouden Spoel prize which is awarded each year to the most promising young fashion designer. In 1986 she made her debut in London together with the other five members for the “Antwerp Six”. In 1992 she presented her first solo ladies collection in Paris, followed by her men’s collection in 1996. Ann is famous for having minimal and simple silhouettes that have no boundaries for men and women. She also often creates contrast with fabrics by using textiles |
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such as fine leather with heavy wool. Demeulemeester treats garments as if they are alive and believes each piece will inherit the individual form of the person who wears it.
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ANN DEMEULEMEESTER men
ANN DEMEULEMEESTER women |
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Balenciaga: Cristobal Balenciaga was born in Guetaria, Spain in the year of 1895. He started to display his ability at a young age gaining his experience working as a tailor. In 1918 he started his first fashion house in San Sebastian, Spain. His simplified lines were revolutionary and in turn, influenced many other designers in the fashion industry. He passed away in 1972 but his spirit has been kept alive by the current Creative Director of Balenciaga, Nicolas Ghesquiere. |
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Balenciaga handbags & small leather accessories are available in store only at our Honolulu boutique.
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Band of Outsiders was formed in January 2004 in Los Angeles, California by Scott Sternberg. The core collection of re-interpreted American menswear classics sells in over 65 boutiques around the world. Boy by Band of Outsiders is the first in an ever-growing series of micro brands from Band of Outsiders. Launched in July 2007, Boy takes its cues from traditional men’s tailoring and fabrics, offering a full collection of button-down shirts, shrunken blazers, waistcoats, overcoats, sweaters, and trousers, all re-examined and re-invented for women. Like its brother-brand, each of Boy's tailored pieces are hand-made by the craftspeople at Martin Greenfield Clothiers,
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a 100 year-old tailoring factory in Brooklyn, New York. Infusing this type of craftsmanship and tradition into women swear is a key tenant the Boy concept.
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BAND OF OUTSIDERS men
BOY women |
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Briolette: This is the second season Aloha Rag has teamed up with one of Japan’s newest design forces. Briolette is a young brand whose design team has been working in larger companies for many years. The clothing appeals to a women of the moment, with classic trends being revamped and made new again. This capsule collection was designed exclusively for Aloha Rag and made in a very small run. You are promised a unique piece of clothing with the quality of Japanese fabrication.
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BRIOLETTE women
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Cacharel: Founded in 1962 in Nimes by the 30-year-old Jean Bousquet, the internationally well-known company is named after a bird from Camargue (a region of Southern France). Since the very beginning, Jean Bousquet aimed at creating a strong international brand identity, through iconic products with high fashion value combined with a totally new use of the emerging media. His extremely coherent global advertising strategy was unique at that time. The talentuous photographer Sarah Moon was linked to Cacharel to form a powerful visual identity. Meanwhile, Jean Bousquet and Cacharel brought forward the products that installed
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strong codes for the brand: the shirt for woman, the Liberty and the crepon fabrics quickly became must-haves in ready-to-wear. After the success of the crepon fabric which released the woman's body in the 60's, influence from the hippy movement brought Romanticism as illustrated by the Liberty, a fresh cotton fabric for fresh well-behaved children with little flowers in soft watercolur hues. In the early 70's, it became the symbol of an entire generation. Liberty blouses, dreses, and skirts appeared, it was a greate success for Cacharel.
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CACHAREL women
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Cassaves was established in AW2007. Characterized by its minimal and sharp style by eliminating the decorative and artfulness. Cassaves offers clothing which does not choose the wearer but draws out the most individuality of the wearer. Garments are simple but premium, based on functional design, and street-consciousness. |
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CASSAVES men |
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Chloe: The house of Chloe was founded in 1952 by Jacques Lenoir and Gaby Aghion. Chic, sensual and unmistakably French, Chloe immediately established itself as a house that celebrated a softer aesthetic. Although Chloe was helmed by different designers in its history, they stayed true to the concept of romantic, feminine fashion. In October of 2006, Swedish designer Paulo Melim Andersson joined Chloe as Creative Director and made his debut with Chloe fall 2007 collection. Andersson, a graduate of both the famed Central Saint Martins andthe Royal College of Art in London, spent 7 years at Marni as design director before coming to Chloe. There is no doubt |
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that he brought dramatic changes to the Chloe's design legacy of past few years, by adding essence of edgy styling rather than the romantic quirkiness.
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CHLOE women |
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Comme Des Garcons: Rei Kawakubo is one of the most famous designers to emerge from Japan. She entered Asahi Kasei, after graduating from Keio University in the year 1942. In 1966 she established the women's wear division, and in 1973 she established "Comme des Garcons" which means "Like a Youth". In 1975, she participated in the Tokyo Collection and in 1981 her collection debuted in the Pret a Porte Paris Collection. She mainly displays her work in Paris , and expanded her collection to "homme plus", "home deux" and "shirt". Today, her extended collection includes furniture and fragrances. Garcon's style, which did not fit in any of the fashion world |
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stereotypes, has had a significant influence in the industry. Another fashion designer from Japan influencing the world is Junya Watanbe, whom commends a great deal of trust from Ms. Kawakubo.
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COMME DES GARCONS men
COMME DES GARCONS women |
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Common Projects is designed by Prathan Poopat and Flavio Girolami as a collaboration project. Parthan has studied industrial and graphic design and is known for his work in Visionaire and V Magazine. Parthan has also made a name for himself as an art director assisting with advertisements for luxury brands in NY. Flavio on the other hand is a well known consultant for creative agencies which deal with many Italian brands. The design philosophy of Common Projects is form, usefulness and material. The two designers work to integrate these 3 aspects to create what they had envisioned. They avoid advertising Common Projects to keep from being |
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swayed into a particular category.
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COMMON PROJECTS men |
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Commuun: Established in 2005 by Kaito Hori and Iku Furudate, Commuun debuted with their Spring Summer 2006 collection. Commuun has constantly enjoyed a strong critical acclaim among some of the most highly-regarded stores in the world. The core idea of all collections is drawn from the structural aspect of nature, with its balance and tensions. Commuun’s work aims at reconstructing these features through simple but strong shapes and fine detailing. This fundamental approach is also reflected in the exclusive use of natural and organic fabrics for the collection. Before each collection, a detailed research is undertaken in order to determine the most adequate |
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fabrics to work with. Once carefully chosen, the materials are further refined through the use of the traditional French pattern cutting technique to create clothes of long-lasting quality, balance and functionality. Commuun's garments are best-known for their simple and well-tailored patterns reinforced by futuristic details. In 2007, Commuun was awarded LVMH prize and Longchamp prize for A.N.D.A.M. awards.
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COMMUUN women |
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Current/Elliott was born (2008) when the stylist duo of Emily Current and Meritt Elliott met with friend and visionary Serge Azria. The two parties learned they shared a similar vision of a new denim concept. With Serge’s tremendous expertise and passion for globally innovative ideas and organically inspired projects, coupled with the girls’ original style and obsession with vintage denim, a magical alliance was born. Serge Azria, owner of Current/Elliott is an intuitive entrepreneur who strives to make a difference. He seeks to harmonize innovative ideas, fresh talent and unique concepts, resulting in a beautifully tailored product. For over a decade, Emily and Meritt |
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have been styling as a team for top publications and celebrities alike. They believe in individuality, dressing without rules and mixing high and low with confidence and flair. As Creative Directors of Current/Elliott, they work with an expert team to see their distinct point of view and denim dream come to life. Current/Elliott pieces are the perfect timeless fashion piece and give a pleasant alternative and breath of fresh air to an American classic.
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CURRENT/ELLIOTT women |
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De Couture: A Belgian "createur" has arrived in Italy. De Couture is a collaboration between accessories designer Vinciane Stouvenaker and apparel designer Massimo Mariotti. Their experience, along with their love for research lead to the birth of a Haute couture bag collection designed with a new dimension in leather accessories in mind . The goal of De Couture is to create a timeless bag; by enhancing the classic bags with metallic mesh, chains and hand-sewn leather. Using the elite handcrafting and fabrication techniques De Couture can create feminine, updated and long lasting items. The unexpected fusion between accessories and clothes helps create this unique masterpiece. |
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To supplement the uniqueness; each bag will be accompanied with a unique cover created from 2 vintage foulards.
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DE COUTURE women |
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Diane Von Furstenberg: In 1970's there was a revolution when the "wrap dress" created a phenomenon in NY and about 500 pieces were sold instantly. The dress symbolized female power and freedom and the designer who introduced us to this dress is Diane Von Furstenberg. After a hiatus, in 1997 she roared back into the fashion world with a signature line of dresses based on the simple philosophy from the 70's. Nowadays her collections are carried in over 50 high-end boutiques around the world. Her free spirited independence and straight forward style has won her an iconic status among fashion conscious women. Diane's influence toward fashion |
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was so profound that the CFDA (Council of Fashion Designers of America) presented her with a Lifetime Achievement Award. Continuing to look ahead - Diane celebrates all that is sexy and sophisticated about women.
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DIANE VON FURSTENBERG women |
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Elizabeth and James brings a couture sensibility to the contemporary customer. Seeking to narrow the gap between designer and contemporary clothing, Ashley and Mary-Kate Olsen act as muses and co-designers on this new fashion label. Inspired by the mix of uptown and downtown, masculine and feminine, and casual and dressy, the Elizabeth and James collection is unique in the mixture of androgynous menswear inspired blazers and shirts with delicate mini-dresses, feminine detailing, sequins and unusual fabrics. Look to Elizabeth and James for fashion forward styles made effortless. |
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FREECITY is based on the idea that all things are possible. FREECITY works out of Hollywood, California, makes original structures, hand silk-screened clothing and tarps in small and large formats, and one of-a-kind bicycles. They have an on-going donation project developed in 2003 to support art and artists with the idea that small groups of people can make a big difference. The project is called “Artists Wanted.” All net profits of “Artists Wanted” goes to the support of art and artists. the FREECITY supershop in Malibu, California produces a “show” annually based on a phrase or inspiration. This is a collective and collaborative effort. |
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The supershop is transformed so that every piece of artwork, clothing, structure, and music is made for the purpose of having a total environmental experience.
FREECITY items are available in store at our Honolulu boutique. |
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Florian: Florian Ladstaetter's jewellery designs keep unfolding a rich palate through strong contrasts between materials as well as a constant flow of new shapes. Often it is left to the wearer to vary the way she puts on the pieces to complete the look according to her personality and mood. While some of Florian's recent collections were kept in a dark, dusky atmosphere, he also focuses on gleaming sunlight: a wide spectrum of gold tones, white and natural brown create a bright and lively atmosphere within the different groups of designs, incorporating materials like metal, synthetics, wood and leather. |
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FLORIAN women |
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Garment House Mania: Led by a Japanese creator, this factory brand design team creates items by paying careful attention to materials and details. A "GARMENT HOUSE" is where clothing enthusiasts create items for fellow clothing enthusiasts by meticulously applying their knowledge and skill as craftsmen. As they limit distribution, only a few select boutiques carry their items in Japan. For our first collaboration, we introduce denim pants made entirely in Japan with more GHM/ALOHA RAG collaboration items planned for future development. |
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Ginette_NY: Frederique Dessemond, originally from Marseille, France, studied art history in Aix-en-Provence and later at La Sorbonne in Paris. In 1999, Frederique packed her bags and headed to New York as she had always longed for the city's creative energy, its urban beauty, and the artistic inspiration. She worked with a young designer Joelle Klein from her hometown and up-and-coming accessory and fashion designer Paige Novick before finally deciding to work on her own in 2001. She started by working with vintage clothing and accessories and transforming them in brand new uniquely beautiful pieces. She sold them on the streets of Nolita unitl she started designing necklaces. |
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Her jewelry caught the eye of numerous buyers since then keeping her busy, balancing between the demands of her ever-growing jewelry business and her family. She finds inspiration in just about everything: nature, animals, vintage...She has scoured the flea markets of France and the United States picking up amulets for her modern-looking rings, monogrammed pendants and delicate necklaces. Dessemond launched her jewelry collection in 2001 with her famous 14 karat gold disc necklace which was a contemporary spin on a version traditionally worn by French women.
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GINETTE_NY women
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Givenchy: Is Riccardo Tisci one of his kind? Most definitely. Probably because what best characterises the path taken by the new Creative Director at Givenchy is the result of an interaction of phenomena which are atypical. From the very outset his life, there has been a succession of unusual events and choices. At the age of 17, the young teenager, originally from Taranto in the deep south of Italy, nonetheless let go of their apron strings and bravely left his country to begin studying design at the Saint Martin School of Arts in London. After graduating with honours from the famous English institution, he returned to Italy and worked for almost five years in the shadows |
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of brands such as Antonio Berardi, Coccapani, Puma and Ruffo Research. In September 2004 he presented his first collection under his own name. A feeling of new elegance, innovative savoir-faire and modern chic now seems to be the guideline for his pertinent interpretation of the Givenchy spirit- the French couture house to which the Italian is dedicating himself completely.
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GIVENCHY women
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Giuseppe Zanotti Design: Behind the famed shoe manufacture Vicini, there is the unmistakable hand of a man who put his DJ headphones behind him and gave himself up to creating items that are among the most loved and desired by women. It is the 1980s. Giuseppe Zanotti, in his early twenties, treasuring the time-honored and deep-rooted shoemaking tradition of his native town, San Mauro Pascoli, starts his career as a fashion designer and collaborates with internationally renowned companies for several years. His initial focuses are line, style and research. In the mid-nineties, eager to fully express his ideas and not to have to come to terms with his talent, |
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he starts a project called Vicini. Together with his wife Cinzia, he takes over a company that can manufacture the shoes of his dreams. Mixing fantasy and business pragmatism, style and technique, values and quality, Vicini has become a company of international renown and an absolutely outstanding player in the luxury shoes sector in just over a decade. Giuseppe Zanotti has been the first actor of this story, a grown-up young man who followed his dream and has never stopped, and never stops, looking for something more.
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GIUSEPPE ZANOTTI DESIGN women |
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Golden Goose was launched in 2000 by two not so ambitious designers, Alessandro Gallo and Francesca Rinaldo who just wanted more cool stuff for themselves. Before they knew it, they were supporting MTV Italy's wardrobe. Golden Goose gets its originality from their effort put into researching and reinventing vintage materials. Despite their down-to-earth philosophy, we will be seeing a lot of their fun and extraordinary pieces around the world soon. |
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Henrik Vibskov was born in Denmark and graduated from the prestigious Central Saint Martins College of Art and Design in London. He is well known for his creative talent in film, music and fashion. He was already making a name for himself in college, winning prizes for his film "The Monk" and "The Egg." Various cultural magazine and newspapers from around the world have recognized his flair in fashion. He has displayed his work in Midwest - Tokyo, The Future Map Exhibition - London, and Sotheby Gallery - New York. His work also appeared in the London/Paris Fashion Week and the Hyeres Festival (First Dane ever to be represented) in France. An interesting tidbit to know is that, |
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Henrik Vibskov has been playing the drums since 10 and won a break dancing competition at 12. He has played live on radio stations, and has previously worked with the Danish Grammy winner Marie Frank. He brings a multi-talented perspective to the fashion world, and is someone worth keeping an eye on. His collection is only sold in select stores around the world...including Aloha Rag.
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HENRIK VIBSKOV men
HENRIK VIBSKOV women |
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