New York based design company "Rogan", focuses on innovation and function in their designs. Using advanced construction and wash-processing techniques on time-honored raw materials; Rogan creates clothing that combines proven elements of the past with humble modernism. They often try to camouflage the design detailing, keeping function as the key in every garment. Rogan Gregory, the company's designer and muse, is a sculptor and furniture maker. Rogan often abrades the fabrics exposing the yarn character, akin to exposing the grain in wood sculpture. Rogan which has a cult like following wanted to introduced another brand new idea to the world of denim. In recent years they developed a brand called Loomstate which uses only organic cotton. They believe that their success will lead other brands to switch to organic cotton as well. Loomstate denim which is good for the Earth and environment not only makes you look good but makes you feel good at the same time.