Ksubi is one of Australia’s most successful fashion labels. The team is comprised of three Sydney-based designers, Dan Single, George Gorrow and Gareth Moody. The brand was lauched in Sydney at the Mercedes Australian Fashion Week 2001. Ksubi has been gaining popularity since then and has developed a dedicated following amongst the local and international fashion scene. Ksubi is known for their originality and exciting promotions and parties. For example they released 250 live rats at the first show they did in Sydney. They also turned the Bentley Bar into a jeans-and beer store. Ksubi is renowned for its fervour and tongue-in cheek attitude and created a keen press following which cemented themselves as a significant worldwide player in the international fashion arena. Ksubi was formerly know as Tsubi.