Common Projects is designed by Prathan Poopat and Flavio Girolami as a collaboration project. Parthan has studied industrial and graphic design and is known for his work in Visionaire and V Magazine. Parthan has also made a name for himself as an art director assisting with advertisements for luxury brands in NY. Flavio on the other hand is a well known consultant for creative agencies which deal with many Italian brands. The design philosophy of Common Projects is form, usefulness and material. The two designers work to integrate these 3 aspects to create what they had envisioned. They avoid advertising Common Projects to keep from being swayed into a particular category.